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UniK, Kjeller


4th Annual Broadband and Triple Play Services, 7-8 July 2005: Lisbon, Portugal.

16.15 -16.50 (35 min, 25+10 = 15 slides)

Personalised broadband: the key for advanced service delivery

This presentation will be based on the strategic work from the Operators’ p1401 project ( and the achievements of the ongoing EU FP6 projects, particularly ePerSpace (

  • What are the requirements for the home infrastructure?
  • How can a residential gateway be brought to the mass-market?
  • Learning from the success of GSM - Personalisation and seamless access:
    • Personalising broadband: how can it be achieved?
    • Roaming in the home: Opening the wireless access to everyone

Dr. Josef Noll, Research Manager, TELENOR R&D

Other Invited Speakers for This Year\’s Event:

  • Thomas Starr, Lead Member Technical Staff, SBC and President of The DSL Forum
  • Bridget P. Cosgrave, President International Carrier Services, Belgacom
  • Walter Steinlin, CTO, Swisscom
  • Dr. Walter Raizner, Director of Fixed Network and Broadband, Deutsche Telekom
  • Andrew Burke, CEO, BT Entertainment
  • Haruhisa Ichikawa, Executive Director, Network Innovation Laboratories, NTT Japan
  • Atila Gazdag, Managing Director Europe, Disney Studios
  • David Reeves, President and COO, Sony Computer Entertainment Europe

Audience Profile

This event is an invitation only event so that we can ensure the quality and calibre of delegates for this event. Our selected invitations go to a target audience from across Europe and also particular individuals from the Middle East, Africa and CIS and will attract a senior, international audience of experts from fixed-line operators, broadband service providers, ISPs and Cable companies.

You Will Meet Heads, VPs, Directors and Managers of:

  • Broadband
  • Network Planning/ Management/ Operations
  • CTO/ Technology Development/ Innovation/ Strategy
  • IP Networks/ DSL/ Video/ Product Management

The Broadband and Triple Play Services conference is now in its fourth year as Vision in Business’ flagship event. With the support of ECI Telecom, as Executive Sponsor, the conference has consistently featured a senior level speaker platform presenting to an audience of between 120-140 representatives from the European telecoms operators\’ community. Last year\’s conference held in Vienna attracted 139 delegates from 17 countries and we\’re hoping that with the right selection of speakers, this year will be even better.

Another innovation this year is that we are finalising details with Capgemini to have them run a post-conference workshop on Friday 8<sup>th</sup> July 2005 as a follow up to a component they ran at our Next Generation Networks conference in January. The workshop is intended as an additional benefit for delegates with an emphasis on interaction, group exercises and the kind of practical small group learning that can’t always be achieved with an event of this size. Given the enthusiasm of Capgemini – the delegates gave them 95% top marks for their workshop – we’re hoping to finalise this within the next fortnight.

A Selection of Speakers Present for the Previous Two Events:

  • Denis Guibard, CTO & VP Video Telephony Programme, France Telecom
  • Dowshan Humzah, Head of Product Management and Planning, NTL
  • Alberto Langellotti, Director IP MPLS Backbone, Telecom Italia
  • Steve Hornung, Manager Network Technologies Centre, BT
  • Ovidio Michelangeli, Head of Wireless and Wireline Technology Development, Wind
  • Raphael Gianasso, Business Development Director, Belgacom
  • Richard Skjaerstad, Senior Product Manager, Telenor
  • Jean Huppe, Director of Network Technology Development, Bell Canada
  • Arie Eskes, Director Broadband Access Architecture, KPN
  • Cyrill Glockner, European Business Director, Digital Media, Microsoft Corporation
  • Wim de Mayer, Head of Wireline Strategy, Belgacom

Draft Agenda:

__Day One: Wednesday 6th July 2005__

  1. Opening Keynote: Making Broadband into a Profitable Channel for Delivery and Uptake of Content and Services – The Challenge and Answers From the Telecoms Operator Perspective
  • Identifying the key steps to establishing a commercially viable Triple Play offering – The \’who? Why? What?\’ Questions; who will be buying? What services will they be buying? And why will they buy your particular service offering?
  • Building OPEX/ CAPEX evaluation and estimation into the decision making process when deciding what technology solutions to adopt to deliver 100% guaranteed quality of service
  • Assessing and justifying the major costs involved in building a Triple Play enabling network and how these might be alleviated or recouped either during the project or over a longer time frame
  • Predicting how Triple Play will alter the revenue model for fixed line telcos and the key risks and opportunities inherent in the change
  1. DSL Focus 1: Building Broadband Around ADSL2+ - Is ADSL2+ the Best Existing Basis for Triple Play Services?
  • Implementing ADSL2+ over hybrid fibre/ copper based network topology – is this the most likely scenario for the near future?
  • Exploring the key performance measures and characteristics of ADSL2+ and the value it holds for Triple Play offerings
  • Designing an end-to-end delivery solution based on ADSL2+ and how to incorporate billing requirements into the model
  1. DSL Focus 2: Debating the Value of VDSL2 and XDSL for Triple Play – Is it Worth the Wait?
  • Differentiating and justifying investment in VDSL2 or XDSL as opposed to ADSL2+ - How do they differ in terms of service, capacity, adaptability and usability?
  • Answering whether VDSL2/ XDSL can be readily integrated into other network types and what needs to be done to do this smoothly
  • When will these options be available for actual use?
  1. Fibre to the Home: Stating the Case for Fibre to the Home in Terms of Expansion of Service Range and Technical Feasibility
  • Explaining why and when the FttH approach is a suitable option for a telecoms operator wishing to maximise the capabilities of their broadband networks
  • Specifying the unique features of FttH opposed to FttC or alternative approaches
  • Quantifying the key benefits of FttH in terms of service quality, bandwidth and reliability – what will the final architecture look like?
  1. Fibre to the Cabinet: Getting Closer to the Customer: Explaining the Desirability of Fibre to the Cabinet and its Impact on Operational Efficiency and Quality of Service
  • Comparing FttC with FttH: What advantages does it offer for operations, maintenance and overall cost?
  • Assessing the geographic or network specific features that would make FttC the best option and in what scenarios?
  • Giving key learning and best practices resulting from experience of rolling out FttC
  1. Services 1: Producing New Value Added Services Over Broadband: Games Technology and Platforms as a Possible Winning Addition to the Product Portfolio
  • Working with technology providers to manage the range of services available over games platforms and gain mutual benefits from delivering via this access platform
  • Establishing the potential crossover between games and broadband network operators in terms of what can be accessed via or built into games and programmes
  • Running games online: Possible billing models and network service requirements to deliver peer-to-peer gaming or access to individual games over the web – How can Quality of Service be guaranteed?
  1. Services 2: Beyond Technology - Managing the Value Chain Relationships Between Operators and Content Providers to Allow Smooth and Profitable Working Arrangements
  • Suggesting contractual arrangements and models for successful working relationships with sufficient protection for both parties
  • Profiting from the relationship: How should the financial partnership work? – a single \’license\’ payment or does the content provider have a role or stake in billing for use of the services?
  • Exiting the relationship – Building in specific clauses allowing benchmarking of the success of otherwise of the arrangement and enabling a smooth disengagement process
  1. Services 3: Enabling Digital Distribution of Music Based on Analysis of Existing Models and Examples
  • Capitalising on additional services around the delivery of music downloads – Bundling other profit making streams into the offering
  • Existing examples of how to protect intellectual property from unlicensed usage in the digital download sphere
  1. Panel Discussion: Expanding the Scope of Services over Broadband: What New Revenue Streams Could be Accessed?
  • What range of offerings could be exploited once the voice/ video/ data package has been accepted by a mass audience?
  • Is there money in peer-to-peer services? How could these be turned into a commercial product rather than a free service?
  • What network developments and changes would be necessary to allow each potential new product?

__Day Two: Thursday 7th July 2005__

  1. Services 4: Creating Online Film Delivery Services with the Required Levels of Security and Usability to Satisfy Both Content Providers and the Potential Target Audience
  • Defining what features are the greatest priorities for a film content owner when deciding whether to grant broadband operators the right to deliver content as part of a Triple Play offering
  • What must an operator ensure in terms of Digital Rights Management within their network and their product offerings?
  1. Services 5: Protecting Online Content from Piracy and Illegal Usage
  • Accessing content via subscriber equipment: Are smart cards still the best option or are electronic keys safe enough?
  • Identifying the chief weaknesses and dangers inherent in the delivery of content over broadband – Suggesting options and valid alternatives that might tackle these areas of concern
  • Pinpointing the latest methods for content encryption and how they could enhance security for Triple Play content
  1. Delivering Triple Play 1: Establishing and Guaranteeing the Quality of Service Necessary for Video Services
  • Drawing up a model for a network with the capacity and robustness to maintain quality for diverse service demands
  • Allowing for scalability and adaptation to developing levels of usage and service expansion
  • Comparing network scenarios to identify the main bottlenecks and potential weaknesses that would impact on QoS
  1. Delivering Triple Play 2: Evaluating Windows Media Player as a Mechanism for Content Compression
  • Estimating the savings on bandwidth Windows Media Player will be able to deliver to operators
  • Suggesting a possible pricing model for customers and operators to gain access to the technology
  • What will need to be built into the network to allow Windows Media Player to function at the required level of service?
  1. Delivering Triple Play 3: Will Mpeg4 Become the De Facto Standard for Delivery of Broadband Video Content?
  • Stating the road map to roll out and availability for the technology
  • Considering whether service quality will be comparable across all delivery solutions and networks: How will service be affected in particular cases?
  • Mapping the best scenario for the use of Mpeg4 in terms of optimum network topologies
  1. Wireless Focus 1: Positioning Wi-Fi Within the Context of Triple Play to Understand how Much Value it Might Add to Both the Demand and Potential Usefulness of Triple Play
  • Considering when it will be most likely that WiFi hotspots will be key access locations for services in the Triple Play bundle
  • Does WiFi enhance or enable Triple Play to any degree?
  • Pointing out key differences in Quality of Service via WiFi and the clear advantages of WiFi enabled service packages
  1. Wireless Focus 2: Making the Quadruple Play – Adding WiMAX Mobility to the Existing Package and Measuring the Benefits of the Various Alternatives on the Market
  • Drawing the service plans for WiMAX and the present timeframe for incorporating it into Broadband service offerings
  • Proposing the advantages and benefits of incorporating WiMAX into a \’Quadruple Play\’ offering – is it worth the investment?
  • Proving that it has a place in the evolving converged networks – How will service be different and what technical demands will it place on existing networks or proposed NGNs?
  1. VoIP/VoD: Constructing a Functional Home Network with Triple Play Capabilities and Making it Work for Both Users and for ROI
  • Defining the role of the operator in mediating content accessed through the home network
  • Ensuring Quality of Service from all points of access within the home network and at all times: How can this be achieved and how does it vary across access platforms?
  • Establishing the architecture for the home network: Brainstorming the reasons for incorporating centralised or multiple gateways into the system and whether there are specific security concerns around delivering to multiple locations within the building
  • Considering the advantages and disadvantages of the various delivery solutions (WiFi hotspots, powerline technology, cables, etc.)
  1. Panel Discussion: Evaluating the Commercial Potential of Triple Play Services
  • Are there clear geographic or demographic trends visible in the potential audience for Triple Play usage? Where is the most valuable market?
  • What level of investment will be needed to create a fully functioning Triple Play offering – are there ways to cut corners?
  • Which services should be the first priority and which are most likely to produce rapid return on investment?

About the Organisers

Headquartered in London, UK - Vision in Business International Ltd. has been providing a wide array of strategic & commercial, technical, regulatory and legal events for the European telecommunications sector since 1995. ViB has co-operated and worked with senior representatives of the vast majority of major telcos, professional bodies and associations operating in the market over this period – ViB also won the Queen\’s Award for Enterprise (International Trade) in recognition of the high quality of our events. Vision in Business is owned by the SPG Media Group ([http: / /]) - a major integrated organisation that specialises in publishing, Internet reference sites, and events production. SPG Media is listed on the London Stock Exchange.

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Page last modified on June 19, 2005, at 07:23 AM EST